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opening and closing a business to tax rates; employment laws; investor 
protection; enforcing contracts and much more。 There is a tool for 
paring countries to rank them by the criteria you consider most 
important。
296 Appendix 
。 Economics Network (economicsnetwork。ac。uk) is a heavyduty 
economics website supported by some 30 universities and business 
schools in the UK; providing links to free data (mainly macroeconomic) 
on the UK and international economies at this link ( 
economicsnetwork。ac。uk/links/data_free。htm)。 
。 FAME (Financial Analysis Made Easy) is a powerful database that 
contains information on 3。4 million panies in the UK and Ireland。 
You can pare each pany with detailed financials with its peer 
group based on its activity codes; and the so。。ware lets you search for 
panies that ply with your own criteria; bining as many 
conditions as you like。 FAME is available in business libraries and on 
CD from the publishers; who also offer free trial (bvdep/en/ 
panyInformationHome。html 》 pany data – national 》 FAME)。 
。 Free pany Reports & Accounts (fcreports) is an online 
service offering free instant downloads of financial reports from listed 
panies in the UK。 Annual reports; balance sheets; profit & loss 
statements and interim reports are available from one of the largest 
databases of listed panies in the UK。 
。 Global petitiveness Report (weforum/en/initiatives/gcp/ 
index。htm): Produced by the World Economic Forum and first published 
in 1979; it covers 131 major and emerging economies; providing an 
annual measure of a nation’s economic environment and its ability to 
achieve sustained growth。 
。 Google News (google); which you can tap into by selecting 
‘News’ on the horizontal menu at the top of the page under the Google 
banner。 Here you will find links to any newspaper article anywhere in 
the world covering a particular topic。 
。 Google Trends (google。uk》Labs》Google Trends) provides a 
snapshot on what the world is most interested in at any one moment。 
For example; if you are trying to find out if consumers really care about 
green issues (useful to know when seeing how to pitch a new product); 
entering that into the search pane produces a graph showing how 
interest measured by the number of searches is growing (or contracting) 
since January 2004 when they started collecting the data。 
。 Human Development Index (undp): HDI is published annually 
by the UN and ranks nations according to a posite index that 
measures 33 aspects of a country’s average achievements in three basic 
aspects of human development: longevity; knowledge; and a decent 
standard of living。 From the main menu choose ‘Human Development 
Statistics’ from the menu on the le。。 of the page。 
。 The Internet Public Library (ipl) is run by a consortium of 
US universities whose aim is to provide internet users help with finding 
information online。 There are extensive sections on business; puters; 
education; leisure and health。
Appendix 297 
。 Kelly’s (kellysearch。uk) lists information on 200;000 product 
and service categories across 200 countries。 Business contact details; 
basic product and service details and online catalogues are provided。 
。 Keynote (keynote。uk) operates in 18 countries; providing 
business ratios and trends for 140 industry sectors; giving enough 
information to assess accurately the financial health of each industry 
sector。 Using this service you can find out how profitable a business 
sector is and how successful the main panies operating in each 
sector are。 Executive summaries are free; but expect to pay between 
£250 and £500 for most reports。 
。 Lexis…Nexis (lexis…nexis) has literally dozens of databases 
covering every sector you can think of; but most useful for entrepreneurs 
researching petitors is pany Analyzer; which creates prehensive 
pany reports drawn from 36 separate sources; with up to 
250 documents per source。 So; when you get tired of scouring different 
databases to find out all there is to know about a petitor; customer 
or supplier; you could consider using pany Analyzer to access 
legal; business; financial and public records sources with a single 
search。 pany Analyzer provides access to accurate information 
about parent and subsidiary panies and their directors; to highlight 
potential conflicts of interest。 
。 Librarians’ Internet Index (h。。p://lii): The mission of Librarians’ 
Internet Index is to provide a well…organized point of access for reliable; 
trustworthy; librarian…selected websites。 To be included; the information 
must be freely available; have an identified and qualified site author 
and have current; accurate information about the topic concerned。 
。 LibrarySpot (libraryspot) is a free virtual library resource 
centre for just about anyone exploring the web for valuable 
research information。 Forbes selected LibrarySpot as the Best 
Reference Site on the Web and United States Today described it as ‘an 
awesome online library’。 
。 Microso。。 (h。。p://adlab。microso。。) is testing a product that can give 
you masses of data on market demographics (age; sex; ine etc); 
purchase intentions and a search funnel tool that helps you understand 
how your market searches the internet。 Using the demographics tool; 
you can find that 76 per cent of people showing an interest in baby 
clothes are female and; surprisingly; 24 per cent are male。 The peak age 
group is the 25–34…year…olds and the lowest is the under…18s followed 
by the over…50s。 
。 The National Statistics (statistics。gov。uk) website contains a vast 
range of official UK statistics and information about statistics; which 
can be accessed and downloaded free。 
。 NationMaster (nationmaster): This provides a pilation 
of data from such sources as the CIA World Factbook; UN and 
298 Appendix 
OECD。 Using the tools on the website you can generate maps and 
graphs on all kinds of statistics with ease。 Its aim is to be the web’s onestop 
resource for country statistics on everything。 
。 Online Newspapers (onlinenewspapers): Newspapers and 
magazines are a source of considerable information on panies; 
markets and products in that sphere of interest。 Virtually every online 
newspaper in the world is listed here。 You can search straight from the 
homepage; either by continent or by country。 There is also a separate 
site for online magazines (onlinenewspapers/SiteMap/ 
magazines…sitemap。htm)。 
。 Realtor (realtor): This is the website of the US National 
Association of Realtors。 An MBA can use this site to work out the cost 
of living in 700 international cities across 162 different currencies。 
Invaluable; either when moving job or advertising appointments。 Select 
‘Moving’ from the menu bar at the top of the screen; and then from 
the ‘Moving Tools’ menu in the middle of the le。。…hand menu select 
‘Salary Calculator’。 Once in the Salary Calculator tool; select the term 
‘International Salary Calculator’ highlighted in blue at the bo。。om of 
the first paragraph。 
。 Thomas Global Register (thomasglobal) is an online directory 
in 11 languages with details of over 700;000 suppliers in 28 countries。 It 
can be searched by industry sub…sector or name either for the world or 
by country。 
。 Trade Association Forum (taforum 》 Directories 》 Association 
Directory) is the directory of Trade Associations on whose websites are 
links to industry…relevant online research sources。 For example; you 
will find The Baby Products Association listed; at whose website you 
can find details of the 238 panies operating in the sector; with their 
contact details。 
。 Transparency International (transparency): TI; established 
in 1986; is independent; impartial and operates through a worldwide 
network of over 90 locally established organizations。 It is probably best 
known for its Corruption Perceptions Index (CPI)。 This is a posite of 
independent surveys studying 159 countries。 In the most recent survey; 
70 countries were rated as having ‘rampant corruption that poses a 
grave threat to institutions as well as to social and political stability’。 
。 UK Trade & Investment (uktradeinvest。gov。uk) is the government 
agency charged with helping UK…based businesses succeed in ‘an 
increasingly global world’。 It provides information on doing business 
with every country and every business sector; from Aerospace to 
Water。 
。 World Intellectual Property Organization (wipo 》 Resources 
》 Directory of IP Offices) is a country…by…country directory of the organizations 
responsible for intellectual property (patents; trademarks; 
Appendix 299 
logos; designs and copyright) around the world。 From there you can 
find the rules and procedures for protecting IP。 
。 World Market Research Associations (mrweb); while not 
quite covering the world; does have web addresses for over 65 national 
market research associations and a hundred or so other bodies such as 
the Mystery Shopping Providers Association; which in turn has over 
150 members; and panies worldwide。 
。 Worldwide…Tax (worldwide…tax): This website is a very 
prehensive site that deals with a host of taxation and financial 
subjects for some 70 countries。 For each country there are a general 
and economic survey and links to providers of professional services 
such as accountants; banks; lawyers and government sites; as well as a 
plete and prehensive section on the embassies in that country。 
。 Yellow Pages World (yellowpagesworld 》 Yellow Pages 
International) is an international directory of online yellow pages and 
white pages whose goal is to make it easy to find an online yellow pages 
or white pages provider in the country you want to search in。 Currently 
31 countries are covered。 
Also look at the data sources listed in individual chapters。 
KEEPING TRACK OF THE MBA WORLD 
There are a number of subjects that every MBA needs to know something 
about。 Reading this book will have given you an insight into what most of 
the top business schools do and how well they are rated。 But the business 
school world is nothing if not dynamic。 Twenty…five years ago there were 
only North American business schools in the top ranks; 15 years later a 
handful of British schools joined them。 Now there are four Spanish Business 
Schools and three French; as well as schools from Argentina; Australia; 
Belgium; Canada; China; Holland; India; Ireland; Mexico; Singapore and 
South Africa。 In 2008; some 30 executives from 13 countries pleted their 
MBAs at a brand…new business school in Berlin。 The European School of 
Management and Technology (ESMT) started its two…year part…time MBA 
programme only in 2006。 Backed by firms including Allianz; Axel Springer; 
BMW; Bayer; Bosch and Siemens; with Lars…Hendrik R。ller; a former 
INSEAD professor; at the helm and sufficient funding to triple its 22…strong 
faculty; it looks set to soar up the league tables – a first for Germany in this 
field。 In fact; frustrated business school professors make a habit of spawning 
new and great schools。 Visiting Harvard faculty launched Cranfield School 
of Management in the 1960s。 In the days when two…year MBAs were the 
norm; Cranfield students did their second year at Harvard。 Then it was 
Cranfield’s turn; with its senior faculty spinning out to help launch schools 
at Oxford and INSEAD。
300 Appendix 
Below are the key sources of information to keep up to date in the MBA 
world。 
Setting standards 
The world has moved on from having ‘degree mills’; where the award is 
effectively purchased; to ‘accreditation mills’; where the recognition of 
the university awarding the MBA has been purchased。 That in turn gives 
a spurious; perhaps even criminal; quality standard to institutions that 
use such recognition for marketing purposes only。 There are a number 
of legitimate organizations concerned with se。。ing standards in terms of 
teaching; research and resources in business schools。 They do a thorough 
job of work and charge accordingly。 Business schools pay anything from 
£35;000 to £100;000 to gain accreditation and as much again in administrative 
pain。 
Among the accrediting organizations of repute are: 
。 The Council on Higher Education (che。ac。za) in South Africa。 
。 The Foundation for International Business Administration Accreditation 
(fibaa) in Bonn; Germany; which accredits schools in Germany; 
Austria and Switzerland。 
。 The Association of Collegiate Business Schools and Programs ( 
acbsp); which typically accredits smaller; private US schools; 
though it does have Business and puter University College BCU 
University in Lebanon on its books。 
。 The International Assembly for Collegiate Business Education ( 
iacbe); founded in 1997; has 200 accredited institutions; mostly 
undergraduate and mostly in the United States。 Pontificia Universidad 
Católica; Lima; Perú; with five MBA programmes; one in association 
with Maastricht School of Management; is something of an exception。 
。 The Council for Higher Education Accreditation (chea) is a 
consortium of a number of US regional accreditation agencies; which 
in turn accredit mostly US schools。 Such international schools as are on 
their books are usually ver
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